Airbnb logo

Airbnb

Belong, everywhere

Industry Travel & Hospitality
Year 2024
Focus identity · web · packaging
Airbnb hero

This redux keeps the Bélo but gives it texture — a hand-drawn edge that feels made by people, not templates.

The palette warms up, photography leads with real hosts and homes, and the motion language switches to gentle spring physics so every interaction feels like an invitation rather than a form.

Editorial photography direction
Warm, human-first photography across the booking flow.
Motion language
Soft, spring-based transitions between screens.
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