Spotify logo

Spotify

Sound, made visible

Industry Music & Audio
Year 2024
Focus motion · identity · web
Spotify hero

The redux makes the waveform the hero. Every gradient is derived from the audio itself, so the brand looks different for every song while staying unmistakably Spotify.

On the web, fluid GSAP transitions carry you between now-playing states, and the mark pulses subtly with the beat — a system designed to feel alive.

Reactive gradient system
Gradients generated from each track's audio signature.
Living cover art
Cover art that breathes in time with the music.
← All work